New Book Identity Marketing Reveals How to Build Loyal Fans and Legendary Brands in a Changing Consumer Landscape

In a world where buyers demand authenticity and trust more than ever, this book reveals how to drive growth by aligning your brand with your customers’ identity—while leaving behind outdated tactics like fake urgency or fear. APEX, N.C., Jan. 29, 2025 /PRNewswire/ — Veteran marketer and…