UM Launches Full Color Media Proposition with Groundbreaking Brand Building Research and Proprietary Growth Model

Agency Urges Brands to ‘Stand Against Bland’ in Favor of a Full Color Approach to Media NEW YORK, Jan. 30, 2025 /PRNewswire/ — UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Color Media’ proposition and philosophy. Designed to revolutionize the way…