iQIYI sees surge in viewership during Chinese New Year: users favor classic IPs, long and short content, and strong interaction

BEIJING, Feb. 7, 2025 /PRNewswire/ — On Feb. 5, iQIYI, China’s leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful…