Tag: 3BL

As the wildfires in California continue, our hearts are with everyone affected by this tragedy.

We remain committed to supporting our employees who have been impacted during this incredibly difficult time. And across our entire company, we are looking at various ways to support the local community and industry at large as they look to recover and rebuild. Paramount has made an initial donation of $1 Million to organizations on the ground that are actively assisting with continuous firefighting and relief efforts, including:

Los Angeles Fire Department Foundation – SUPPORT HEREUnited Way – SUPPORT HERECalifornia Fire Foundation – SUPPORT HEREAmerican Red Cross – SUPPORT HEREDirect Relief – SUPPORT HEREWorld Central Kitchen – SUPPORT HEREBest Friends Animal Society – SUPPORT HEREAnti Recidivism Coalition – SUPPORT HERE

Our brands are also taking the initiative to engage in relief efforts:

As of Jan. 15, CBS helped raised over $1.3 Million for the Red Cross, while also donating over 600 boxed meals and water to first responders.Paramount Pictures donated catering from Better Man premiere to the Arcadia Police Department.At Comedy Central, The Daily Show drove viewers to donate to the California Fire Foundation via in-show and social promotion.On the streaming front, P+ and Pluto TV are driving donations to the American Red Cross via PSAs and social promotion.

Additionally, Paramount’s Employee Matching Gifts Program will double contributions from employees made to organizations providing urgent rescue and relief efforts.

For employees directly impacted by the wildfires, they can receive cash grants through Paramount’s Employee Assistance Fund to help cover the costs of emergency evacuation or disaster recovery. And we’re offering lodging and temporary housing assistance to employees affected, as well as emotional support through our Employee Assistance Program.

A $500,000 grant from the KeyBank Foundation will help launch the Key2Employment program at SUNY Cobleskill, empowering individuals with neurodiversity to gain fulfilling, meaningful employment and careers, and helping to bridge the gap between the unique needs of learners and the demands of the job market. The program will provide valuable skills training, work experience, and job placement assistance to young adults, increasing their employability and enhancing their quality of life. It will also serve as a valuable resource for businesses and potential employers seeking to hire individuals with neurodiversity.

Watch the full grant announcement here. 

Dr. Marion Terenzio, President of SUNY Cobleskill, said, “Key2Employment aligns with the College’s mission to call all learners to experience hands-on, transformative education that prepares them for fulfilling careers. The program seeks to build a more inclusive workforce by creating these new pathways to success for gifted learners, and by realizing this goal, entire communities can benefit. We are deeply grateful to the KeyBank Foundation for their support and shared commitment to enabling all learners to flourish.”

Fran O’Rourke, KeyBank Capital Region Market President, said, “The unique opportunities that Key2Employment Program will provide to individuals with neurodiversity represent an innovative approach to education and workforce development. We are proud to fund and support this program, and look forward to seeing results and hearing stories about the lives it will transform and the difference it will make in our community.”

The funding will enable the development of three specialized career tracks, with focus areas identified in Web Design and Coding, Business Management, and Animal Care Assistant.

These career areas are in high demand among employers, growing faster than the average compared to other job sectors, according to the U.S. Bureau of Labor Statistics. This leads to viable job placement prospects once a participant completes their enrolled job-ready training program.

Each career track will provide program participants with job-ready technical skills, soft skills, and social skills over 12 months, resulting in participants being strong candidates for employment placement in their respective career track. By year three of the program, the goal is to train, graduate, and secure job placement for 90 program participants (30 from each career track), demonstrating a “proof of concept” and providing evidence that this program model is successful, sustainable, and ready for expansion. The ultimate goal is for this program to become a model that others across the nation will emulate.

Tamika Otis, KeyBank Capital Region Corporate Responsibility Officer, said, “The training and development the Key2Employment Program provides will help participants have fulfilling careers and lives. It is central to our purpose of helping the communities we serve thrive and is a big step forward for inclusive employment in our region.”

Penny Rivenburg, Division Director of Transitions, a program of The Arc Lexington, said, “We are thrilled that KeyBank recognizes the significant challenges young adults with autism face in finding employment and have provided this $500,000 grant to our partner SUNY Cobleskill to help us expand the Transitions career program. Students with learning differences benefit from specialized training programs that can help them acquire the skills and confidence necessary to succeed in the workforce. We are so grateful the Key2Employment program will also us to offer our Transitions curriculum and training to even more students and to SUNY Cobleskill for stepping up to offer the necessary courses and experiences so they can achieve career success. Thank you to KeyBank for this grant and investing in the future of young adults who are neurodivergent.”

Senator Peter Oberacker, 51st District, said, “The Key2Employment Program at SUNY Cobleskill is more than just an investment in education—it’s a powerful step forward in empowering neurodiverse individuals to build successful, fulfilling careers. A heartfelt thank you to KeyBank and SUNY Cobleskill for their continued commitment to our community. Together, we’re creating positive, lasting change and opening new doors for families right here in New York.” 

Assemblyman Chris Tague (R,C-Schoharie) says, “I’m overwhelmed with joy at the generosity and partnership that’s taken place here. The KeyBank Foundation, thanks to their donation, has provided SUNY Cobleskill with more tools to ensure greater opportunities for neurodiverse students arriving to the Cobleskill campus, which then helps them prepare those students for the world after. The opportunity for growth and excellence has just increased for students at SUNY Cobleskill, and I’m thrilled for them. Thank you, KeyBank, for your commitment to the community and to future generations!”

ABOUT KEYCORP

KeyCorp’s roots trace back nearly 200 years to Albany, New York. Headquartered in Cleveland, Ohio, Key is one of the nation’s largest bank-based financial services companies, with assets of approximately $187 billion at December 31, 2024. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC. 

ABOUT SUNY COBLESKILL

The power of hands-on learning and personal development is our guiding principle, empowering our students to grow purpose on their lives and influence the creation of a more sustainable and equitable world. As SUNY’s leading institution of Agriculture and Technology, we explore and innovate at the interchange of these fields, recognizing the roles they play in shaping our future. Our commitment extends globally, achieved through personal, collaborative learning experiences designed for an ideal progression from classroom knowledge to career application. Learn more at www.cobleskill.edu.

Originally published on GoDaddy Newsroom

TEMPE, Ariz., January 24, 2025 /3BL/ — GoDaddy (NYSE: GDDY) just invested a half-million dollars in the WordPress community through a donation to The WP Community Collective, an initiative focused on funding and empowering WordPress contributors. This monetary support will be directed towards providing financial, operational and promotional support within the greater WordPress community. GoDaddy also recently launched a redesigned Managed WordPress Hosting platform, built with developers in mind.

The WP Community Collective contribution by GoDaddy, the company that helps small businesses thrive, aims to strengthen open source communities by providing resources for designers, developers and other contributors who make the internet work.

These efforts help to build the WordPress platform and provide individuals with the freedom to adapt and improve this open source software to suit their needs without limitations.

“GoDaddy and its employees care deeply about the WordPress community and show it year in, year out in many ways, including contributions of time and funding,” said GoDaddy President of Partners Paul Bindel. “We’re focused on continuing to enhance our industry-leading WordPress platform and hope our investment of $520,000 helps other valued members of the community sustain their contributions throughout 2025 and beyond.”

GoDaddy Supports Many Critical WordPress Community Projects 

In addition to the December 2024 investment in The WP Community Collective announced today, GoDaddy is sponsoring a handful of open source projects that will elevate WordPress while empowering contributors.

The open source projects receiving funding, mentorship, and other opportunities from GoDaddy include:

PHP Coding Standards – GoDaddy gave $12,000 in total in 2024 to support PHP code quality tools (Open Collective).PHP Foundation – GoDaddy donated $24,000 in December 2024 to help sustain PHP, the language powering much of the internet.World Wide Web Consortium (W3C) – GoDaddy donated $40,000 in December 2024 to champion open web standards through the W3C.WP Accessibility Meetup – GoDaddy sponsors live captions for the group’s monthly meetings.Five for the Future – Currently, GoDaddy sponsors 46 contributors, across 17 teams, through this program. The company ranks as the second-largest contributor of people and is ranked third in number of pledged hours per week at 255 hours.

“These monetary contributions to the WordPress community, alongside our team’s involvement through contributions, showcase how vital we believe WordPress is to the web,” continued Bindel. “We believe that anyone should be able to participate, contribute and be involved in propelling the WordPress project forward.”

GoDaddy Redesigns Managed WordPress Product with Developers in Mind 

In tandem with its open source investments and goals to provide resources, GoDaddy has enhanced the WordPress experience by launching a newly optimized Managed WordPress Hosting platform. It serves over 80 billion requests per month with more than three petabytes of data and gives customers up to two times faster performance than other WordPress hosting providers* and more control of their WordPress site, with advanced security and isolation at every level.

Built with WordPress developers in mind, the platform now delivers the power of a virtual private server (VPS) with the simplicity and reliability of Managed WordPress.

Benefits of the updated platform include:

Seamless scaling – Handle traffic surges with vertical scaling up to 12 cores.Strong isolation – Help protect a site with containerized services and nano-segmentation.Multi-layer security - Stay ahead of threats with hardened containers and immutable code.Real-time observability – Monitor site health and performance through upcoming per-site dashboards.

From continually enhancing its own Managed WordPress Hosting platform to providing crucial support to the community, GoDaddy is fully invested in the success and future of WordPress.

To learn more about GoDaddy and its products, visit www.GoDaddy.com.

About GoDaddy 
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

*Disclaimer: Page load times compared to leading WordPress hosting providers Flywheel, Siteground, Hostgator, Dreamhost, Namecheap, Hostinger, and Bluehost for page load times between September and October, 2024. Actual performance may vary by region. 

SOURCE GoDaddy Inc.

Originally published on Essity News Features

Hygiene and health company Essity has once again been recognized as one of the world’s most sustainable companies by Corporate Knights. The prestigious Global 100 list, which was announced during the World Economic Forum in Davos this week, represents the top 1% of companies worldwide in terms of sustainability performance.

The ranking consists of 8,359 companies with more than USD 1 billion in revenue. The companies are assessed using 25 quantitative key performance indicators, including sustainable revenue, sustainable investment, taxes paid, carbon productivity, and racial and gender diversity.

“We are pleased to once again be recognized as one of the world’s most sustainable companies by Corporate Knights. Essity’s commitment to improving hygiene and health while responsibly managing our climate and environmental footprint continues, we strive for continuous improvement and never settle for less”, says Sahil Tesfu, Chief Strategy and Sustainability Officer, Essity.

Corporate Knights is a publishing and research firm that focuses on sustainability and responsible business. Its research division produces rankings and financial product ratings based on corporate sustainability performance.

The full ranking of the world’s 100 most sustainable companies by Corporate Knights is available on their website: https://www.corporateknights.com/ 

For additional information please contact: 
Karl Stoltz, Public Relations Director, +46 (0) 709 426 338, karl.stoltz@essity.com

About Essity

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com.

Originally published on U.S. Bank company blog

2025 is the Year of the Snake – the Wood Snake, to be precise. This year the two-week-long Chinese New Year holiday begins on January 29 and U.S. Bank is celebrating across its footprint with employees, clients and communities.

“The Year of the Snake is associated with traits of wisdom, mystery, introspection and elegance, and we are proud to continue our tradition of offering red envelopes and customized calendars in our branches as a small way to support our clients and local communities in celebrating such a culturally significant time of year,” said Sekou Kaalund, EVP, head of Branch and Small Business Banking for U.S. Bank. “We will also be active in community celebrations throughout Chicago, Seattle and cities across California, and look forward to celebrating Lunar New Year with our clients, employees and communities throughout January and February.”

U.S. Bank is once again excited to share its 2025 calendars and red envelopes. Visit select local branches to pick up an exclusive 2025 Year of the Snake wall calendar and red envelopes with the theme “Journey of the Snake.” Supplies are limited and available at select locations. A printable PDF of the wall calendar can be downloaded at usbank.com/yearofthesnake. In addition, here are links to download wallpapers for the January and February artwork.

January art for desktopJanuary art for mobile deviceFebruary art for desktopFebruary art for mobile device

This year, the calendar art was designed by Hongly Nguyen from San Jose, California. Nguyen is a Vietnamese American, born into a family of seven. She is proud to be chosen to create the art for the year of the snake calendar.

This year, the calendar art was designed by Hongly Nguyen from San Jose, California. Nguyen is a Vietnamese American, born into a family of seven. She is proud to be chosen to create the art for the year of the snake calendar.

“I hope the art in the calendar gives the vibe of wrapping things together – creating a feeling of warmth for the new year,” Nguyen said. “I want people to have a celebratory vibe. Lunar New Year is about bringing people together – it’s about unity. I want people to feel that all year long through my art and the calendar.”

U.S. Bank has created several opportunities for everyone to celebrate the Year of the Snake, including:  

Digital Red Envelopes: Gifting a red envelope with lucky money is a hallmark of Lunar New Year. Whether family and friends are across the street or across the country, Zelle® in the U.S. Bank Mobile App makes it safe and easy to continue this tradition with those you know and trust by sending one of our exclusive Lunar New Year e-card designs. Best of all, Zelle® is free for U.S. Bank clients.

Financial Guidance: To help everyone plan for a prosperous year, U.S. Bank offers in-person and digital services including learning modules powered by Zogo (in English) and appointment scheduling with a banker (in English).

Community Partnerships: In addition to celebrating with clients, U.S. Bank partners with community organizations across the country and is proud to support community events, festivals and parades celebrating Lunar New Year, including:

Jan. 18-19 – Lunar New Year Festival (Monterey Park, California)Feb. 8 – Lunar New Year Festival (Alhambra, California)Feb. 9 – Chinese New Year Parade (Chicago)Feb. 15-16 – Asian American Expo (La Verne, California)Feb. 15-16 – Chinese New Year Festival & Parade (San Francisco)Feb. 22 – CIDBIA Lunar New Year Festival (Seattle)

U.S. Bank will also be giving away pastries at designated branch locations in Southern California, the San Francisco Bay Area, Seattle and Chicago on Jan. 24, 2025, while supplies last. Those locations include:

Arcadia (1400 S. Baldwin Ave., Arcadia, California)Alhambra (2400 W. Commonwealth Ave., Alhambra, California)City of Industry (17501 Colima Rd. STE A, City of Industry, California)Hacienda Heights (2040 S. Hacienda Blvd., Hacienda Heights, California)San Gabriel (401 E. Valley Blvd., San Gabriel, California)San Marino (2300 Huntington Dr., San Marino, California)Irvine (13070 Yale Ave., Irvine, California)San Francisco (1850 Irving St., San Francisco)San Francisco (1435 Stockton St., San Francisco)Fremont (39390 Fremont Blvd., Fremont, California)Factoria (4040 Factoria Blvd. SE, Bellevue, Washington)Chicago (2131 S. China Pl., Chicago)

U.S. Bank has a long history of supporting Asian clients and communities through partnerships and grant efforts with the Chinatown Community Development Corporation in San Francisco, Pacific Asian Consortium in Employment in Los Angeles, Asian Business Association Inland Empire and San Diego chapters, Chinese American Service League in Chicago and the Las Vegas Asian Chamber of Commerce. 
Visit usbank.com/yearofthesnake for more information.

About U.S. Bank

U.S. Bancorp, with more than 70,000 employees and $686 billion in assets as of September 30, 2024, is the parent company of U.S. Bank National Association. Headquartered in Minneapolis, the company serves millions of customers locally, nationally and globally through a diversified mix of businesses including consumer banking, business banking, commercial banking, institutional banking, payments and wealth management. U.S. Bancorp has been recognized for its approach to digital innovation, community partnerships and customer service, including being named one of the 2024 World’s Most Ethical Companies and Fortune’s most admired superregional bank. Learn more at usbank.com/about.

To send and receive money in minutes with Zelle®, you must have an eligible United States bank account and have a United States mobile number registered in your online and mobile banking profile for at least three calendar days. Transactions between enrolled consumers typically occur in minutes. Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

Originally published by Investment Reports

Could you provide an overview of what’s currently happening at Chemours, especially regarding your transition to the CEO role?

Things are going very well at Chemours, especially from a cultural standpoint. The disruptions we faced were isolated incidents involving a few people and did not affect the entire company. My transition has been overwhelmingly supported by the organization, as I have been with Chemours and its predecessor for 36 years. Being a chemical engineer by training, my background brought comfort to the company during this leadership change. Upon my arrival, we took the opportunity to reset our values and engaged the entire organization, with 2,400 employees participating in shaping our new values, focusing on safety, integrity, partnership, ownership, and respect.

How has the demand for performance materials shifted, particularly within the semiconductor industry, and what role does Chemours play in this?

We recognize the growing trend of bringing manufacturing capabilities back to the U.S., especially in the semiconductor industry – we’re the only domestic manufacturer of a critical material, PFA resin. This shift presents a major opportunity for us due to our expertise in producing products with the highest levels of purity, which is critical for semiconductor manufacturing. Whether it’s in lithography tools or the chemical distribution systems used in chip fabrication, the quality of our materials plays a vital role in ensuring chip production efficiency and improving yields for our downstream customers.

We’ve also invested heavily in understanding our customers’ evolving needs. The semiconductor industry is incredibly precise, with even the smallest impurity having the potential to disrupt production. That’s why we’ve focused on innovation to ensure our materials meet the highest standards of purity. Our goal is to continue driving productivity improvements for our customers by closely listening to their requirements and pushing forward in our research and development efforts.

Do you anticipate the chemical industry’s R&D investment increasing as companies target high-value segments like semiconductors?

While some segments of our business, such as the titanium dioxide (TiO2) division, don’t require significant product innovation, we are investing heavily in the areas where we see growth potential. For example, we built a state-of-the-art facility on the University of Delaware’s STAR campus, focusing on clean energy technologies like hydrogen, fuel cells, and flow batteries. Most recently we invested millions into a new battery lab to enable more sustainable, cost-effective, energy-efficient, and high-performing batteries for hybrid and electric vehicles. This focus on innovation is crucial for staying competitive in high-growth sectors. While it might seem like a smaller percentage when compared to some other industries, our investments in advanced electronics and energy solutions are substantial and reflect our commitment to staying at the forefront of the industry.

Can you tell us more about some of the next-generation technologies Chemours is developing, such as for advanced lithography processes and liquid cooling for data centers?

One of the most exciting areas we are working on is two-phase immersion cooling for data centers, which is quickly becoming viewed as the future of cooling. Today, most data centers rely on air cooling, but we’ve developed a fluid in which entire servers are immersed. Our immersion cooling lab has been running tests with our Opteon™ 2P50 developmental fluid for over two years now without experiencing the degradation or hardware corrosion current liquid cooling solutions face. We’ve tested our fluid rigorously to ensure its reliability, even under challenging conditions. Beyond liquid cooling, we’re also innovating in our technologies that serve the semiconductor industry. For example, we’ve expanded our manufacturing capabilities at our Washington Works site to further support domestic semiconductor production. Our team recently launched a new production line for high-quality Teflon™ PFA materials used in semiconductors, and the results have been fantastic. We’re also working on advancing cable materials that can handle the demands of transmitting data quickly while withstanding heat and corrosive environments, making us a critical player in the high-speed data center and high-performance computing supply chain.

What is the role of chemistry in today’s world, and how important is it for people to understand its impact?

Chemistry is fundamental to nearly everything we have in our society today. Many people don’t realize that their everyday conveniences, such as smartphones and air travel, are made possible through advancements in chemistry. It is the foundation of countless innovations, and that connection between modern technology and chemical science needs to be better understood. I often find myself talking about chemistry at social events because I believe in spreading that awareness.

The chemicals industry is often two steps removed from the consumer, but its impact is far-reaching. Companies like INEOS in the UK have done a great job educating the public on this, and we should continue that effort globally. By emphasizing how chemistry drives progress, we can foster greater appreciation and understanding of its role in modern life.

How does Chemours stay ahead of its clients’ future needs, particularly in industries like semiconductors?

It is crucial to not only respond to current needs but also to anticipate future trends. At Chemours, we connect with a wide range of stakeholders, including not just our direct and downstream customers, but industry groups, universities, startups, and national laboratories, to stay ahead of industry shifts. We have dedicated roles within the company that focus on understanding trends and aligning our innovation strategy with future demands, particularly in sectors like semiconductors, where technology is constantly evolving. In addition to short-term planning, we also engage in long-term forecasting, looking 10 years ahead to ensure we remain competitive. This requires balancing the immediate pressures of being a public company with the need to invest in long-term strategies, such as our corporate responsibility commitments set in 2018. These commitments, aimed at addressing sustainability and innovation, have proven to be incredibly forward-thinking, reinforcing the importance of having a clear, long-term vision.

What is currently keeping you up at night regarding Chemours’ operations?

One of the biggest concerns is regulatory overreach, particularly the lack of alignment between different regulatory bodies. It’s not just a U.S. issue; we see it globally, especially in Europe. There’s often a disconnect between government policies aimed at fostering growth, such as the CHIPS Act or the Inflation Reduction Act, and the actual execution of these policies by regulatory agencies. This misalignment creates hurdles for companies like ours, making it difficult to secure permits and move forward with projects that are critical for supply chain resilience. This lack of coherence between economic development and regulatory frameworks introduces uncertainty, which can hinder long-term investments. For manufacturers, it is challenging to commit to projects when policies could drastically change with new political leadership.

How important is supply chain resilience to Chemours’ partners, particularly in the semiconductor industry?

Supply chain resilience is one of the top concerns for our partners, particularly in high-tech industries like semiconductors. It is critical to ensure that materials are available locally and that we can provide the certainty and quality needed to keep production on track. The President and CEO of industry group SEMI recently highlighted supply chain resilience as one of the top four issues facing the industry, and we agree wholeheartedly. The regionalization of supply chains and the uncertainty caused by global disruptions make it essential for companies like Chemours to establish reliable, local supply networks.

What are some of the key milestones Chemours is aiming for in the coming year, particularly regarding innovation?

We are expecting significant progress on our strategic initiatives, particularly in the area of advanced cooling technologies for data centers. One of our exciting innovations is two-phase immersion cooling developmental fluid that not only reduces cooling energy use by more than 90% when compared to conventional air cooling, but also nearly eliminates water usage and cuts footprint size significantly. This technology addresses key challenges in data center management and we’re moving toward a commercial production plan. In addition to that, we are continuing to focus on other key areas, including next-generation refrigerants, advanced electronics, and clean energy solutions.

Continue reading here.

Authored by Baker Tilly’s Ben Hobby, Christopher J. Tait, Jeff Krull, Bernard Regan and Brian Nichols

As we step into 2025, Baker Tilly has once again gathered to forecast the key cyber trends and challenges that lie ahead. We invite you to download our 2025 cyber predictions e-book, where we explore the evolving landscape of cybersecurity. This year, we focus on the increasing sophistication of attack vectors, the growing risk of catastrophic cyber events related to insider threats and the critical importance of consumers being better protected on their personal devices. Join us as we explore these and other pivotal topics in our 2025 cyber predictions e-book, examining the transformative realities shaping the cybersecurity world.

Sneak peek: discover what’s inside Baker Tilly’s 2025 cyber predictions

In this e-book, we examine the intricacies of modern cybersecurity threats and the innovative defense mechanisms being developed to counter them. One of the key highlights is the increasing sophistication of attack vectors. Cybercriminals are continually evolving their tactics, making it imperative for organizations to stay ahead of the curve. We discuss the latest advancements in malware, ransomware and phishing attacks, providing insights into how these threats are becoming more complex and harder to detect.

Another critical area of focus is the growing risk of catastrophic cyber events related to insider threats. Insider threats, whether malicious or accidental, pose a significant risk to organizations. The e-book explores various case studies and real-world examples of insider threats that have led to substantial financial and reputational damage. We also provide strategies and leading practices for mitigating these risks, emphasizing the importance of robust security policies, employee training and advanced monitoring systems.

The e-book also underscores the critical importance of protecting consumers on their personal devices. With the proliferation of smartphones, tablets and other connected devices, consumers are more vulnerable than ever to cyberattacks. We examine the latest trends in mobile security, including the rise of mobile malware and the increasing use of mobile devices for phishing attacks. Additionally, we offer practical tips and recommendations for consumers to safeguard their personal information and maintain their privacy in an increasingly connected world.

Furthermore, the 2025 cyber predictions e-book revisits past predictions to assess their accuracy and impact. For instance, in 2024, there was a significant focus on vendor risk management due to the mass shift to the cloud, which brought about considerable cybersecurity risks. This trend is expected to continue in 2025, with companies prioritizing closer-than-ever cyber assessments of their third- and fourth-party vendors. We analyze how these predictions have played out and what lessons can be learned for the future.

The e-book also explores the impacts of new cybersecurity threats and defense systems on the insurance market. As cyber threats become more prevalent and sophisticated, the insurance industry must adapt to provide adequate coverage and support for affected organizations. We discuss the latest trends in cyber insurance, including the challenges of underwriting policies in an ever-changing threat landscape and the importance of continuous adaptation and vigilance.

Authored by Ben Hobby, Christopher Tait, Jeff Krull, Bernard Regan and Brian Nichols, the 2025 cyber predictions e-book is a must-read for anyone interested in staying ahead of the curve in the cybersecurity world. It provides a wealth of information, practical advice, and expert insights to help organizations and individuals navigate the complex and ever-evolving landscape of cybersecurity.

Interested in learning more? Contact a Baker Tilly specialist.

ESG Talk hosts Mandi McReynolds, Steve Soter, Andie Wood, and Alyssa Zucker come together for the season four premiere to reflect on the transformative year of 2024 and discuss the key sustainability, governance, and technological trends shaping 2025. Listen in for actionable insights for turning complexity into opportunity in the year ahead!

Listen Now

Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, and YouTube.

ESG Talk is brought to you by Workiva, the world’s only unified platform for financial reporting, ESG, audit, and risk. Learn more at workiva.com.

Whirlpool Corporation has been named to the Dow Jones Sustainability World Index (DJSI) for the third consecutive year and the Dow Jones Sustainability North America Index for the 18th year. The DJSI recognizes global sustainability leaders identified by S&P Global through its Corporate Sustainability Assessment.

“Our continued inclusion in the Dow Jones Sustainability Index is a reflection of Whirlpool Corporation’s vision to improve life at home.” 

“Our continued inclusion in the Dow Jones Sustainability Index is a reflection of Whirlpool Corporation’s vision to improve life at home,” said Marc Bitzer, chairman and CEO of Whirlpool Corporation.“ Grounded in transparency and ethical business practices, and dedicated to the communities where we do business, our employees are committed to designing and manufacturing innovative – and increasingly sustainable – home appliances that help bring families together around the world.”

Whirlpool Corp. has long been a leader in global sustainability. One of its latest innovations, SlimTech™ insulation technology — the first vacuum-insulated structure (VIS) technology introduced in North America — fundamentally changes the design of refrigerators, increasing capacity by up to 25% while using materials that have the potential to be reclaimed. Last year, SlimTech™ was recognized by Fast Company with an “Innovation by Design” award.

This recognition also further highlights Whirlpool Corp.’s longstanding commitment to sustainable products and operations. As part of the company’s Design for Sustainability framework, Whirlpool Corp. works to embed reliability, repairability and durability into product development to increase an appliance’s sustainability without sacrificing performance while also reducing pollution and waste. The company is on track to achieve its commitment of Net Zero emissions in plants and operations by 2030 (scopes 1 and 2) and to reduce emissions from products in use (scope 3 category 11) by 20% by 2030, compared to a 2016 baseline.

Improving life at home also happens through support of homeownership and improving communities. This is reflected in Whirlpool Corp.’s 25-year relationship with Habitat for Humanity, which has positively impacted one million people around the world. The company has contributed more than $140 million dollars in funding and donated more than 241,000 major home appliances for Habitat homes. In the U.S., Habitat’s BuildBetter with Whirlpool program helped build 260 climate-resilient, energy-efficient homes for families who are in need of safe, affordable housing. These homes are designed to withstand climate disasters and equipped with energy- and cost-efficient appliances, proving that climate resilience can be both effective and affordable.

In 2024, the Whirlpool Foundation also began supporting The Washing Machine Project to provide manual washing machines in underserved communities. With 60% of the world relying on handwashing clothes, this initiative helps reclaim millions of hours for education, work, and personal growth for women and girls who disproportionately carry the burden of doing laundry for their families.

Whirlpool Corp. has received several notable recognitions for these efforts, including being named a Top Corporate Citizen of 2024, one of the best places to work for parents and disability inclusion, as well as earning a spot on Fortune’s list of the Most Admired Companies.

The DJSI, including the Dow Jones Sustainability World Index (DJSI World), was launched in 1999 as the pioneering series of global sustainability benchmarks available in the market. The index family is comprised of global, regional, and country benchmarks.

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

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If you are a customer impacted by the Southern California fires, we are thinking of you and we’re ready to support you.

We are offering unlimited talk, text and data to T-Mobile, Metro by T-Mobile and Assurance Wireless customers in impacted areas who don’t already have it and we’ve increased data allotments for Mint and Ultra Mobile customers. More details below.T-Mobile Starlink Direct-to-Cellular service over impacted areas of Southern California has now enabled basic texting, including to 911, and delivering wireless emergency alerts.Free relief supplies, Wi-Fi, charging options and more will be at select stores and other locations as conditions allow. These are open to the public. Current location:Malibu Pavilions: 29211 Heathercliff Rd., Malibu, CA 90265 Malibu Bluffs Park: 24250 Pacific Coast Hwy., Malibu, CA  90265 Today, we will be providing charging, Wi-Fi and handing out charging supplies as needed while supplies last:  T-Mobile store at Wilshire & 4th starting at 10 AM PT: 335 Wilshire Blvd., Santa Monica, CA 90401T-Mobile store at Westwood Blvd. & Lindbrook starting at 10 AM PT: 1142 Westwood Blvd., Los Angeles, CA 90024T-Mobile store at Freemont & Huntington starting at 10 AM PT: 1318 Huntington Drive, South Pasadena, CA 91030T-Mobile store at Los Feliz & Seneca starting at 10 AM PT:2919 Los Feliz Blvd. Ste. E-1, Los Angeles, CA 90039T-Mobile store at Main & Marine starting at 10 AM PT: 3110 Main St., 100, Santa Monica, CA 90405T-Mobile store at Foothill Blvd. & Boston starting at 10 AM PT: 3725 Foothill Blvd., Ste. Q, La Crescenta, CA 91214Some stores are temporarily closed or operating on reduced hours so please visit our store locator for updates.We continue to update our newsroom post with the latest information often — see below.

We encourage everyone to donate to our partner, the American Red Cross, which is providing comfort, support and relief. Through February 4, 2025, we are doubling donations made to the American Red Cross and through our T-Life app — up to an additional $1 million donation. 

Donate to the Red Cross Now

Update: January 21, 2025

Giving Update 

T-Mobile announced a $1 million donation to the American Red Cross to provide critical on-the ground community support and relief such as food, shelter, clothing and other necessities to residents devastated by the California wildfires. Though February 4, 2025, we are also doubling donations made to the American Red Cross and through our T-Life app — up to an additional $1 million donation. We are also working with rideshare partners Uber and Lyft to advertise the 2:1 match opportunity on screens in vehicles. A QR code will give riders an easy opportunity to click to give. “The American Red Cross is on the ground helping those impacted by the devastating wildfires in California. We are so grateful for partners like T-Mobile as we work together to provide relief and hope for communities in the wake of this heartbreaking disaster.” – Anne McKeough, chief development officer at the American Red Cross.DONATE to the Red Cross 

Network Update 

T-Mobile has continued to monitor our network. Connectivity has remained strong thanks to overlapping coverage and short and longer-term solutions, including Satellite Cell on Wheels (SatCOWs), Satellite Cell on Light Trucks (SatCOLTs) and additional backhaul solutions installed in areas where sites were damaged and now where residents are returning. It is possible that some customers in fire damaged areas may experience intermittent impacts, but for most, coverage should remain strong.  Our team is erecting a longer-term temporary cell tower called a lite site at the Palisades Recreation Center. 

First Responder Support Update 

A T-Mobile Mobile Command Center deployed at Will Rogers State Beach is supporting first responders, including members of the Los Angeles Fire Department. The large, triple-axel fifth wheel trailer operates as an operations platform with up to 15 workstations, numerous sleeping accommodations and a restroom with a shower.  We are also deploying a T-Mobile Emergency Operations Center to accommodate additional first responders. We have activated T-Priority for many Los Angeles Fire Department members, command staff and other first responders in the region on 5G SA devices with our First Responder service. We are also providing agencies and first responders with charging supplies and connectivity through routers with T-Priority, external 5G antennas and eSIMs at the Eaton Fire command post at the Rose Bowl, Palisade Fires command posts at Zuma Beach and Westward Beach, and at the Will Rogers State Beach command post. 

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Update: January 16, 2025

T-Mobile has been on the ground in Southern California over the past week working side-by-side with first responders in the communities impacted by these devastating fires. We have continued to focus on our priorities: ensuring our network provides the reliable connectivity people need and mobilizing our resources to provide relief to local community members, customers and others. 

We have undertaken a number of efforts to show up for the residents of Southern California and now, as we have continued to assess the short- and longer-term needs of the area, those efforts are expanding to further address the ongoing challenges the area continues to experience. Our comprehensive efforts to date include: 

Network Support  

T-Mobile’s network was built with overlapping coverage, permanently installed power back-ups on towers and redundant routes for data and voice traffic.  Our “smart” network self-optimizes to redistribute resource loads and adjust towers to “heal” coverage gaps. AI monitors network performance, and our teams adjust network parameters to improve connectivity when and where it’s most needed. Our antennas automatically tilt to expand coverage, helping where coverage is needed, such as an area that lost power, places where people are gathered for shelter or supplies or to help boost signal during rescue missions. We have performed more than 12,000 uptilts and restores for improved coverage so far. Our network has held strong through the fires, even as local conditions continue to be challenging and destruction in many areas is massive. Over 100 emergency teams are on the ground, quickly assessing and, where needed, restoring impacted sites or deploying generators or other solutions. As of today, less than 1% of sites remain impacted in the region, the majority of which are in the Pacific Palisades area due to damage or inaccessibility. To supplement those sites and others, we have over 600 portable and permanent generators deployed. In Altadena and around Pacific Palisades, heavy-duty large trucks with 65-foot antennas that extend coverage up to five miles are in key locations. Technology and microwave technology are in-place where fiber is damaged. Last week we also opened up T-Mobile’s Starlink Direct-to-Cellular for basic and 911 texting and wireless emergency alerts. To date we have served approximately 198,000 users, sent/received around 96,000 SMS messages and transmitted 21 wireless alerts. 

Customer Relief 

Extended our offer of unlimited talk, text and data for T-Mobile and Assurance Wireless customers in the cities of Altadena, La Cañada Flintridge, Los Angeles, Pacific Palisades, Pasadena and Sierra Madre who do not currently have this as part of their service plan, effective Wednesday, January 8 through Friday, February 28. Waiving deductibles for all qualified P360 insurance replacement claims in impacted zip codes for the next 30 days and customers will pay nothing at the time of claim to get a working phone in their hands. Customers can also have their device repaired in person at participating locations.​ Increasing high-speed data allotment for Mint Mobile and Ultra Mobile customers.  Mint Mobile customers have had their high-speed data allotment increased to 2TB through February 28. Customers on 5GB, 15GB and 20GB plans will have their hotspot limits increased to 50GB. Those on Mint’s Unlimited plan will have no restrictions on hotspots.  Ultra Mobile customers on plans with a data allotment have had their high-speed data allotment increased to 50GB through February 28, all of which can be used as hotspots. Customers on Ultra’s Unlimited or Unlimited+ plans will have their hotspot allotment increased to 2TB through February 28. 

First Responder Support 

Providing first responders on the frontlines of the fires with over 1,000 different pieces of equipment such as power banks, wall adapters, car adapters and pre-lit phones or eSIMs with T-Priority and Wireless Priority Service for faster 5G speeds more consistently and the highest priority during times of high traffic. Providing all Consumer and Micro TFB customers in the state of California on our First Responder plans one free month of their smartphone, connected device and Home Internet service.  Continuing to set up Wi-Fi routers to provide high-speed data to numerous locations, including incident command posts supporting Los Angeles Police Department, Los Angeles Fire Department, Los Angeles County Police Department, Los Angeles County Sherriff’s Department, CAL FIRE and California Governor’s Office of Emergency Services (Cal OES), City of Pasadena at City Hall and Pasadena Unified School District (PUSD). 

Community Support

Deployed 15 mobile trucks with Wi-Fi, charging and other supplies to locations around Southern California (check back to our newsroom for daily updates), including visiting 18 Red Cross shelters and community events.  Providing up to 5,000 Home Internet solutions and 5,000 hotspots for impacted households, both with free unlimited service for 60 days. Making 10,000 more power packs available at select local stores in impacted areas and in our community support vehicles for anyone who needs them. Each power pack bag includes a power bank, charging cable, wall adapter, car adapter and headlamp. 

Educational Connectivity 

Prioritizing student households and schools affected by the fires with our Project 10Million program that provides free service to K-12 students:  Offering a free hotspot and five years of free connectivity for families with school-age children in affected zip codes, temporarily waiving prior income-based eligibility requirements. Families who have not previously participated in Project 10Million can sign up at: https://www.t-mobile.com/brand/project-10-million. Working with local school districts, including Los Angeles Unified School District, Pasadena Unified School District, South Pasadena Unified School District, Santa Monica/Malibu Unified School District and Los Virgenes Unified School District to assess needs of student families and will deliver free equipment and connectivity. 

Other Giving 

Encouraging everyone to donate to the American Red Cross through our T-Life App and continuing to match our employee donations 2:1 through January 23.

For more on our emergency response efforts, visit T-Mobile Emergency Response. Follow @TMobileNews on X for the latest updates. 

Update: January 13, 2025

 Network and First Responder Support Updates 

As wildfires continue, T-Mobile teams are working to get crucial connectivity restored where safety allows. Here’s the latest:  

Our team continues to deploy heavy-duty mobile equipment, including Satellite Cell on Light Trucks (SatCOLTs) and Satellite Cell on Wheels (SatCOWs) in impacted areas. The vehicles and equipment provide increased connectivity for first responders and communities in the areas of:  Pacific Palisades at Los Angeles Fire Department Station 23 and Station 69Multiple locations along the Pacific Coast Highway near Las Floras and Topanga Beach between Pacific Palisades and Malibu   Several sites in Altadena including Loma Alta Park and near E Altadena Dr. and Lake Ave.   The team is deploying generators, VSATs (Very Small Aperture Terminals that are portable satellite solutions) and microwave equipment (provides fast data speeds and large capacity over shorter distances) to restore connectivity where the fire damaged local fiber connections and permanent generators.  Our teams have been providing first responders on the fires’ frontlines activated devices and eSIMs with T-Priority and Wireless Priority Service to give first responders faster 5G speeds more consistently and the highest priority ensuring that emergency communications move to the front of the line during times of high traffic.  We’re continuing to set up Wi-Fi routers to provide high-speed data to numerous locations, including but not limited to:  Incident Command Posts in Zuma Beach and The Rose Bowl to support first responders including Los Angeles Police Department, Los Angeles Fire Department, Los Angeles County Police Department, Los Angeles County Sherriff’s Department, CAL FIRE and California Governor’s Office of Emergency Services (Cal OES) City of Pasadena at City Hall and Pasadena Unified School District (PUSD)  Community lifelines including local grocery  

Community Support Update 

Any member of the community is welcome to stop by the following locations where T-Mobile continues to offer free Wi-Fi connectivity and device charging 24/7. Please check back for updates as locations may change.  

T-Mobile Freemont & Huntington retail store: 1318 Huntington Dr., South Pasadena, CA 91030 Malibu Pavilions: 29211 Heathercliff Rd., Malibu, CA 90265 Malibu Bluffs Park: 24250 Pacific Coast Hwy., Malibu, CA  90265 

Today, we will be providing charging, Wi-Fi and handing out charging supplies as needed at:  

Malibu Equestrian Park from 10AM-4PM PT: 6225 Merritt Drive, Malibu, CA 90265

We’re continuing our work to support American Red Cross and other organizations with Wi-Fi and charging.  

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PM Update: January 11, 2025

Network Status  

We have more than 100 emergency crew members, field engineers, technicians and others deployed in Southern California working to rapidly restore impacted sites. They are staging and utilizing innovative equipment and technology, including: 

Satellite Cell on Light Trucks (SatCOLTs) and Satellite Cell on Wheels (SatCOWs): Mobile cell sites that can be driven or towed directly into impacted areas to temporarily restore or boost service. We’ve been deploying SatCOLTs in the area including in Pacific Palisades at Los Angeles Fire Department Station 69 and Loma Alta Park in Altadena.  Quick-deploy and portable VSATs: Satellite dishes called “Very Small Aperture Terminals” that provide a layer of coverage across broad areas and quickly provide temporary wireless service to send and receive data from T-Mobile’s network. Microwave solutions: Network technology that offers high throughput and low latency for better data usage. Portable generators: Portable power solutions that can be quickly set up to power sites and help customers. Permanent Generators and batteries: Generators and batteries permanently installed on key sites — such as cell sites, data centers and switching centers. 

More information on the equipment, heavy-duty trucks and technologies above can be found on T-Mobile’s “Disaster Definitions” website.  

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AM Update: January 11, 2025

Community Support Update

Any member of the community is welcome to stop by the following retail store locations where T-Mobile continues to offer free Wi-Fi connectivity and device charging 24/7.  Please check back for updates as locations may change.

T-Mobile Freemont & Huntington retail store: 1318 Huntington Dr., South Pasadena, CA 91030

We’re also working closely with American Red Cross and other organizations to address Wi-Fi and charging at shelters and other locations. Last week, we supported five different sites including the Pasadena Civic Center and Malibu Equestrian Center.

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PM Update: January 10, 2025

First Responder Support Update 

T-Mobile has activated our T-Priority network slice at no cost for at least 30 days for approximately 350 Los Angeles Fire Department (LAFD) members to ensure that they have the most advanced connectivity solution during this critical time. T-Priority is built on T-Mobile’s 5G Standalone Core and ensures first responders get lower latency, faster 5G speeds more consistently, more 5G capacity and the highest priority across all 5G bands, even during extreme network congestion. 

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AM Update: January 10, 2025

Community Support Update 

We have free Wi-Fi connectivity and device charging 24/7 at the following locations today. Please check back for updates as locations may change. 

T-Mobile La Cienega & 4th retail store: 364 S La Cienega Blvd., Los Angeles, CA 90048 T-Mobile Freemont & Huntington retail store: 1318 Huntington Dr., South Pasadena, CA 91030 

Free Wi-Fi connectivity, device charging and “power packs” containing charging supplies will be available today at: 

Malibu Equestrian Park from 10AM-4PM PT: 6225 Merritt Drive, Malibu, 90265 

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Update: January 9, 2025

Network Status Update

T-Mobile’s network has held strong. We have restored roughly half of the sites that were impacted by commercial power loss. As conditions safely allow, our teams are evaluating impacted sites in Altadena, Duarte, Calabasas, Malibu, Fillmore and Agoura Hills, and continuing to deploy and refuel portable generators to sites until commercial power is restored.

Today T-Mobile and Starlink opened up T-Mobile Starlink Direct-to-Cellular service over impacted areas of Southern California, enabling basic texting, including to 911, and delivering wireless emergency alerts. While SpaceX’s direct-to-cell constellation has not been fully deployed, we are once again temporarily making this early test version available for those who need it most.

First Responder & Community Support Updates

T-Mobile continues to engage with federal, state and local officials and emergency management agencies across California to help ensure critical connectivity, including deploying connectivity solutions like Wi-Fi routers at incident command posts at Zuma Beach in Malibu and Rose Bowl Stadium in Pasadena.

T-Mobile teams are on the ground in local communities offering free Wi-Fi connectivity and device charging 24/7 at the following locations. Please check back for updates as locations may change.

T-Mobile Freemont & Huntington retail store: 1318 Huntington Dr., South Pasadena, CA 91030

Customer Relief & Store Updates

As previously shared, we are offering unlimited talk, text and data for T-Mobile, Metro by T-Mobile and Assurance Wireless customers in Altadena, La Cañada Flintridge, Los Angeles, Palisades, Pasadena and Sierra Madre who do not currently have this as part of their service plan through Friday February 28.

Mint and Ultra Mobile are supporting impacted customers in Altadena, La Cañada Flintridge, Los Angeles, Palisades, Pasadena and Sierra Madre.

Mint Mobile: All customers will have their high-speed data allotment increased to 2TB through February 28. Customers on 5GB, 15GB and 20GB plans will have their hotspot limits increased to 50GB. Those on Mint’s Unlimited plan will have no restrictions on hotspot. Ultra Mobile: Customers on plans with a data allotment will have their high-speed data allotment increased to 50GB through February 28, all of which can be used as hotspot. Customers on Ultra’s Unlimited or Unlimited+ plans will have their hotspot allotment increased to 2TB through February 28. 

Some stores are temporarily closed or operating on reduced hours. Please use our store locator for updates.

How to Help

We encourage everyone to donate to our partner, the American Red Cross, which is providing comfort, support and relief. We are also matching our employee donations 2:1 through Benevity from now through January 23. 

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Update: January 8, 2025

Customer Relief

We are offering unlimited talk, text and data for T-Mobile, Metro by T-Mobile and Assurance Wireless customers in the cities of Altadena, La Cañada Flintridge, Los Angeles, Palisades, Pasadena and Sierra Madre who do not currently have this as part of their service plan, effective Wednesday January 8 through Friday February 28. 

Community Support Update

Our teams are on standby to deploy relief supplies, including Wi-Fi, device charging and “power packs” for charging, as conditions safely allow.  

First Responder Support Update 

T-Mobile for Government is actively engaged with numerous federal, state and local officials and emergency management agencies across the region including the Federal Emergency Management Agency (FEMA), Cybersecurity & Infrastructure Security Agency (CISA) and numerous city emergency operation centers. They are coordinating with California Governor’s Office of Emergency Services (CalOES), California Department of Forestry and Fire Protection (Cal Fire), Los Angeles Fire Department and the Los Angeles County Sherriff’s Department to support first responder command posts and staging sites ensuring critical connectivity. 

Employees & Stores

We are reaching out to our employees in affected areas to ensure their safety and understand any impacts to them and their families. Our focus is to provide support, particularly to those who may have evacuated or have damage to their homes. 

Some locations may be operating under reduced hours or closed.  For updates on local store operations, including temporary closures or modified hours, please use our store locator.  

For more on our emergency response efforts, visit T-Mobile Emergency Response. Follow @TMobileNews on X for the latest updates. 

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January 7, 2025

Strong Santa Ana winds and dry conditions sparked a rapidly growing fire in Pacific Palisades, California forcing mandatory evacuations in some areas and power shutoffs by local utility companies to reduce additional fire risk. With the Eaton Canyon fire above Altadena and other Southern California areas at risk, T-Mobile is actively monitoring weather conditions and taking steps to ensure our customers, communities and first responders stay connected.  

Network 

Our teams are actively supporting impacted areas in the following ways: 

Network Resilience: Across California, we have hardened and reinforced our network with generators should commercial power loss occur. Overlapping coverage in some areas may help reduce service interruptions. Our emergency teams have 600 permanent and portable generators in the impacted Southern California areas, with almost 200 portable generators already deployed to maintain service during commercial power outages. AI in T-Mobile’s Network: Our Cognitive Self-Organizing Network (SON) and automatic antenna tilting technologies enhance signal strength, expand coverage, and prevent congestion, helping to ensure reliable service as wildfires evolve. 

First Responder Support

We are coordinating with federal, state and local public safety agencies, including California Office of Emergency Services (CalOES)’s State Operations Center (SOC) in Sacramento and local officials in the impacted areas, to identify command posts and communication needs for public safety and to meet the needs of first responders and other agencies.   

Eligible first responders and critical infrastructure customers can register for Wireless Priority Service (WPS) to access priority coverage at no cost. For communication assistance, agencies can contact our 24-hour emergency hotline at 888-639-0020 or email ERTRequests@T-Mobile.com. 

For more on our emergency response efforts, visit T-Mobile Emergency Response. Follow @TMobileNews on X for the latest updates. 

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